How my passion for waste was born

Don’t fall in love with the solution but with the problem you want to solve.

September 2018. I’m in Puerto Vallarta, on the west coast of Mexico. The city, which has about 250,000 inhabitants, is surrounded by wonderful nature: hills of tropical forest that stretch from the hinterland to the Pacific Ocean.

In addition to the scenic beauty, I’m shocked by the city’s garbage and its management. During the afternoon, piles of sacks begin to be seen on street corners. The inhabitants start to bring…